Our Sports Events & Projects
- Type: Cycling
- Location: Calpe-Benissa, Spain
- Client: UCI – Union Cycliste Internationale / Two Circles
- SMW’s Role: Media Rights (India Exclusive)
The 2026 HERO UCI Marathon World Cup opened its season on 21 February 2026 with the HERO Costa Blanca in Calpe-Benissa, Spain. Set against the Mediterranean backdrop and rugged Sierra de Bernia terrain, the race featured 80–90 km courses with challenging climbs, rocky descents and fast gravel sections, attracting 1,000+ elite and amateur riders from around the world.
- Type: Boxing
- Location: Dubai Duty Free Tennis Stadium, Dubai, UAE
- Client: International Boxing Association (IBA)
- SMW’s Role: Media Rights
The 2025 IBA Men’s World Boxing Championships, featuring IBA PRO 13 as a marquee fight night, took place at the Dubai Duty Free Tennis Stadium. The tournament brought together world-class boxers across multiple weight categories and delivered high-intensity action that reaffirmed Dubai as a global hub for combat sports.
- Type: T10 Franchise Tournament
- Location: BC Place, Vancouver, Canada
- Client: Cricket Canada
- SMW’s Role: Commercial Rights Holder, Media Rights Distribution, Sports Event Consultancy
The inaugural season of the Canada Super60, held from 8th to 18th October 2025 at BC Place, Vancouver, marked a breakthrough moment for cricket in North America. Featuring six franchises—Brampton Blitz, Mississauga Masters, Montreal Tigers, Vancouver Kings, Toronto Sixers, and Whiterock Warriors—the tournament brought together some of the world’s biggest stars including Quinton de Kock, Shakib Al Hasan, Moeen Ali, Jason Roy, Alex Hales, Chris Lynn, and Imran Tahir, alongside Canada’s leading talent such as Navneet Dhaliwal, Nicholas Kirton, and Dilpreet Bajwa. With men’s and women’s matches staged under one roof, the Canada Super60 delivered high-intensity cricket that resonated with fans worldwide.
- Type: Franchise T20 Cricket Tournament
- Location: ACA-VDCA Cricket Stadium, Vizag
- Client: Simhadri Vizag Lions (Team in APL)
- SMW’s Role: Sports Sponsorship, Sports Sponsorship Activations & Sponsor Visibility & Broadcast Exposure
The Andhra Premier League (APL) 2025, organised by the Andhra Cricket Association, took place at the iconic Dr. Y.S. Rajasekhara Reddy ACA-VDCA Cricket Stadium in Visakhapatnam. Bringing together the finest domestic talent from across Andhra Pradesh, the league delivered high-quality cricket, passionate crowds, and vibrant entertainment. In a fitting finale, the Tungabhadra Warriors were crowned champions, showcasing the depth of emerging talent from the region.
- Type: Franchise Kabaddi Tournament
- Location: Vizag, Jaipur, Chennai, Delhi
- Client: Tamil Thalaivas (Team in PKL)
- SMW’s Role: Sports Sponsorship, Sports Partnership & Sponsor Visibility
The Pro Kabaddi League (PKL) Season 12 was one of the most exciting seasons of kabaddi, filled with fast-paced matches, strong rivalries, and huge fan support across India. The league once again proved why it is one of the most popular sporting events in the country.
- Type: T10 Franchise Cricket League
- Location: Sheikh Zayed International Cricket Stadium, Abu Dhabi
- Client: T Ten Sports Management
- SMW’s Role: Commercial Rights & Sponsorships
The Abu Dhabi T10 2024, held from November 21 to December 2, 2024, at the Sheikh Zayed International Cricket Stadium, is the world's premier T10 cricket tournament, sanctioned by the ICC. This eighth edition featured 179 top cricket stars, including Rashid Khan, Jos Buttler, and Dinesh Karthik, captivating over 400 million fans worldwide with its fast-paced format.
- Type: T20 Franchise League
- Location: United Arab Emirates (Dubai, Abu Dhabi, Sharjah)
- Client: Emirates Cricket Board
- SMW’s Role: Commercial Rights & Sports Sponsorship
The DP World ILT20 2025, held from January 11 to February 9, 2025, in the UAE, is the world's second-largest cricket league after the IPL in terms of player salaries & viewership. It features six franchises owned by prominent IPL stakeholders, showcasing top talent and drawing global attention.
- Type: Franchise T20 Cricket Tournament
- Location: Birmingham, UK
- Client: World Championship of Legends (WCL)
- SMW’s Role: Sports Sponsorship - Sports Brand Partnerships - Brand Exposure & Media Visibility
The World Championship of Legends (WCL) 2025 returns for its second season, bringing together some of the greatest cricket legends from around the globe. The tournament will be held in Birmingham, UK, from July 18 to August 2, 2025, and features six star-studded teams—India Champions, Pakistan Champions, Australia Champions, England Champions, South Africa Champions, and West Indies Champions—competing in a round-robin format followed by playoffs and the grand finale.
- Type: Franchise T20 Cricket Tournament
- Location: Maharashtra Cricket Association Stadium, Pune, Maharashtra
- Client: Eagle Nashik Titans (Team in MPL)
- SMW’s Role: Sponsorship Rights
The Maharashtra Premier League (MPL) 2025 was held at the renowned Maharashtra Cricket Association Stadium in Pune, Maharashtra. Organised by the Maharashtra Cricket Association, this edition showcased the finest domestic cricketing talent from across the state, with Eagle Nashik Titans emerging as the champions in a fiercely contested tournament.
- Type: T20 Cricket Tournament
- Location: Gwalior, Madhya Pradesh
- Client: Madhya Pradesh Cricket Association & SportEx
- SMW’s Role: Commercial Rights, Sports Partnership & Sports Media Rights
The Madhya Pradesh Premier League (MPL) 2024 was held at the newly constructed Gwalior International Cricket Stadium from June 15 to June 23, 2024. Organized by the Madhya Pradesh Cricket Association (MPCA) and supported by the Gwalior District Cricket Association (GDCA), this inaugural edition featured five franchise teams competing in a fast-paced T20 format. It has become one of the leading and best domestic cricket franchise leagues in India.
- Type: International T20I Cricket Tournament
- Location: Doha, Qatar
- Client: Qatar Cricket Association (QCA)
- SMW’s Role: Commercial Rights & Broadcast Production
The Gulf T20I Championship 2023, held from September 15 to 23 at West End International Cricket Stadium in Doha, marked a milestone in Gulf cricket. Featuring six nations—Qatar, Bahrain, Kuwait, Oman, Saudi Arabia, and the UAE—the inaugural tournament showcased top regional talent and gained praise from ICC officials.
- Type: Football League
- Location: Paljor Stadium, Gangtok, Sikkim
- Client: Sikkim Football Association
- SMW’s Role: Media Rights & Sponsorship
The Sikkim Football Independence Cup and SFA A Division League 2024-25 brought the vibrant football culture of Sikkim to life, uniting clubs from across the region in thrilling matches against the backdrop of its stunning landscapes.
- Type: T20 Franchise League
- Location: Kathmandu, Nepal
- Client: Zohra Sports & Cricket Association of Nepal (CAN)
- SMW’s Role: End-to-End Sports Event Solution, Consultancy & League Development
The Everest Premier League (EPL) 2021, held at the Tribhuvan University International Cricket Ground in Kathmandu, was the fourth edition of Nepal’s premier T20 cricket league. Featuring six franchises and top talent from Nepal and abroad, the tournament showcased thrilling cricket action.
- Type: T20 Franchise League
- Location: Ayobi Cricket Stadium, Kabul, Afghanistan
- Client: Afghanistan Cricket Board (ACB)
- SMW’s Role: Commercial Rights, Sponsorship Partnership & Media Rights
The Kabul Premier League (KPL) 2023, held from July 24 to August 2 at the Ayobi Sports Complex in Kabul, was a landmark event for Afghan cricket. Featuring five franchises and top Afghan players, the league showcased the region's talent while drawing global attention with its competitive matches and high-quality production.
- Type: T20 Cricket Tournament
- Location: Lugogo Stadium, Kampala, Uganda
- Client: Uganda Cricket Association & BATBALL Uganda
- SMW’s Role: Media Rights & Sponsorship
The Uganda Maxx T20 2025, held from March 14 to 23 at Lugogo Cricket Oval in Kampala, showcased local and international talent, featuring four teams competing in 15 matches. The tournament brought together players from Uganda, Kenya, Zimbabwe, and other associate nations, highlighting the region's cricketing potential.
- Type: T10 Influencer Cricket League
- Location: Indira Gandhi Indoor Cricket Stadium, Delhi
- Client: ANHI Private Limited
- SMW’s Role: Feed Distribution & Sponsorship
The Entertainers Cricket League (ECL) 2025, held from March 5 to 16 at Delhi's Indira Gandhi Indoor Stadium, was more than just a cricket tournament—it was a fusion of entertainment and sports. Top influencers and content creators took to the field in a fast-paced T10 format that electrified fans worldwide.
- Type: Women's Franchise Volleyball League
- Location: Dasarath Stadium Covered Hall, Kathmandu, Nepal
- Client: Nepal Volleyball Association & Infinity Dreams
- SMW’s Role: League Development, Broadcast & Creative Production
The Everest Women's Volleyball League (EWVL) 2024, held from September 30 to October 5 at the Dasarath Stadium Covered Hall in Kathmandu, is Asia's first women's franchise volleyball league. Featuring six teams and international stars from Russia, Turkey, the USA, and beyond, the league set a global benchmark for women’s volleyball.
- Type: Professional Kabaddi League
- Location: Noida Indoor Stadium, Uttar Pradesh
- Client: Uttar Pradesh Kabaddi Association & SJ Uplift
- SMW’s Role: Commercial Rights, Sponsorships & Media Partnerships
The Uttar Pradesh Kabaddi League (UPKL) 2024, held from July 11 to 25 at Noida Indoor Stadium, marked a milestone in promoting kabaddi in India. Featuring eight teams and 55 matches, the inaugural season showcased top talent from Uttar Pradesh and beyond, attracting significant fan engagement.
- Type: T20 Franchise League
- Location: Dammam, Saudi Arabia
- Client: KSA Cricket Board & Pacific Star Sports
- SMW’s Role: Commercial Rights & Broadcast Production
The Saudi Foundation Cup 2025, held from February 14 to 22 at the Al Tamimi Cricket Arena in Dammam, marked Saudi Arabia's first domestic T20 tournament. Featuring eight teams and 19 matches, the event showcased local and international talent from countries such as Pakistan, drawing global attention and uniting communities through cricket.
- Type: T20 International and ODI Series
- Location: Nairobi, Kenya
- Client: Cricket Kenya
- SMW’s Role: Commercial Rights, Sports Event Management, Broadcast Production, Feed Management, Feed Distribution
The Nepal Tour of Kenya 2022, held from August 25 to September 5 at the Gymkhana Club Ground in Nairobi, marked the revival of international cricket in Kenya after over a decade. Featuring five T20Is and three ODIs, the series celebrated cricketing ties between Nepal and Kenya, with Nepal clinching both series—T20I (3-2) and ODI (2-1).
- Type: International Cricket
- Location: Udayana Cricket Ground, Bali, Indonesia
- Client: Persatuan Cricket Indonesia (PCI)
- SMW’s Role: Commercial Rights, Sports Event Management, Media Rights
The Bilateral Tours of various countries to Indonesia (2022–2023) marked a historic chapter in Indonesian cricket, with multiple associate nations visiting Bali for international T20 matches. These tours were instrumental in boosting the visibility of cricket in Indonesia and fostering competitive ties with neighboring countries such as Singapore, Cambodia, and the Philippines.
SMW continues to play a pivotal role in investing and building sports at local & grassroots levels. We partner up with multiple district & state associations in various countries and various sports to boost and build the ecosystem right from scratch.
