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The World Championship of Legends (WCL) 2025 returns for its second season, bringing together some of the greatest cricket legends from around the globe. The tournament will be held in Birmingham, UK, from July 18 to August 2, 2025, and features six star-studded teams—India Champions, Pakistan Champions, Australia Champions, England Champions, South Africa Champions, and West Indies Champions—competing in a round-robin format followed by playoffs and the grand finale.

Fans can look forward to witnessing cricket icons such as Shikhar Dhawan, AB de Villiers, Eoin Morgan, Moeen Ali, DJ Bravo, Yuvraj Singh, Chris Gayle, Shahid Afridi, and many more, as they battle for national pride and the coveted WCL trophy. The World Championship of Legends 2025 is set to be a landmark event in the cricket calendar, combining nostalgia, fierce competition, and world-class entertainment.

SMW’s Role: Sponsorship, Brand Integration & Impactful Exposure

• Sponsorship: SMW played a pivotal role in securing and activating sponsorships for the World Championship of Legends 2025, creating bespoke partnerships that maximized brand visibility and engaged cricket fans across the UK and globally.
• Brand Integration: Worked closely with WCL organizers to design innovative sponsorship campaigns that resonated with the tournament’s star power and international audience.
• Impactful Exposure: Ensured sponsors received prominent placement during live matches, digital content, and promotional activities, leveraging the tournament’s global reach and the involvement of legendary players for optimal brand impact.