work

The Uttar Pradesh Kabaddi League (UPKL) 2024, held from July 11 to 25 at Noida Indoor Stadium, marked a milestone in promoting kabaddi in India. Featuring eight teams and 55 matches, the inaugural season showcased top talent from Uttar Pradesh and beyond, attracting significant fan engagement.

SMW’s Role: Commercial Rights, Sponsorships & Media Partnerships

• Commercial Rights Management: Secured sponsorship deals that provided financial backing and ensured extensive brand visibility through on-ground and digital promotions.
• Sponsorship Acquisition: Onboarded multiple sponsors with tailored packages to maximize exposure and engage kabaddi fans effectively.
• Media Partnerships: Established partnerships for broadcasting across platforms, ensuring widespread coverage and accessibility, boosting the league’s visibility and popularity.

Through our strategic management of commercial rights and media partnerships, SMW Global helped position UPKL as one of India’s premier kabaddi leagues. The success of UPKL has not only elevated kabaddi’s profile in Uttar Pradesh but also laid a strong foundation for future seasons to thrive.