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The Saudi Foundation Cup 2025, held from February 14 to 22 at the Al Tamimi Cricket Arena in Dammam, marked Saudi Arabia's first domestic T20 tournament. Featuring eight teams and 19 matches, the event showcased local and international talent from countries such as Pakistan, drawing global attention and uniting communities through cricket.

SMW’s Role: Commercial Rights & Broadcast Production

• Commercial Rights Management: SMW secured full commercial rights, negotiating sponsorship deals that provided essential financial support and ensured extensive brand visibility through on-ground and digital promotions.
• Broadcast Production: Managed all aspects of production, delivering high-quality live coverage and highlights across multiple platforms, enhancing viewership locally and internationally.

Through our strategic management of commercial rights and broadcast production, SMW Global helped position the Saudi Foundation Cup as a premier cricketing event in the region. This initiative not only elevated the profi le of cricket in Saudi Arabia but also laid a solid foundation for future growth and development in the sport.