work
- Type: Franchise Kabaddi Tournament
- Location: Vizag, Jaipur, Chennai, Delhi
- Client: Tamil Thalaivas (Team in PKL)
- SMW's Role: Sponsorship, Brand Integration & Impactful Exposure
Pro Kabaddi League – Season 12
The Pro Kabaddi League (PKL) Season 12 was one of the most exciting seasons of kabaddi, filled with fast-paced matches, strong rivalries, and huge fan support across India. The league once again proved why it is one of the most popular sporting events in the country.
SMW’s Role with Tamil Thalaivas
- Sponsorship: SMW sponsored the Tamil Thalaivas, helping the team build strong brand partnerships during the season.
- Brand Integration: Worked closely with the team to create simple and effective sponsor campaigns that connected with fans and reflected the Thalaivas’ spirit.
- Exposure: Ensured that sponsors received strong visibility across matches, broadcasts, and digital platforms, making the most of the team’s presence in the league.
