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The Madhya Pradesh Premier League (MPL) 2024 was held at the newly constructed Gwalior International Cricket Stadium from June 15 to June 23, 2024. Organized by the Madhya Pradesh Cricket Association (MPCA) and supported by the Gwalior District Cricket Association (GDCA), this inaugural edition featured five franchise teams competing in a fast-paced T20 format. It has become one of the leading and best domestic cricket franchise leagues in India.

SMW’s Role: Commercial Rights, Sponsorships & Media Rights

• Commercial Rights: SMW worked with MPCA and GDCA to unlock the league’s commercial potential, crafting innovative packages that aligned with its vision and ensured strong brand partnerships.
• Sponsorships: Attracted leading local and national sponsors, creating tailored campaigns that resonated with fans and provided impactful visibility for brands.
• Media Rights: Secured extensive broadcast agreements, ensuring the league reached audiences across India through live TV and digital streaming, amplifying its reach and popularity.