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The Kabul Premier League (KPL) 2023, held from July 24 to August 2 at the Ayobi Sports Complex in Kabul, was a landmark event for Afghan cricket. Featuring five franchises and top Afghan players, the league showcased the region's talent while drawing global attention with its competitive matches and high-quality production.

SMW’s Role: Commercial Rights, Sponsorships & Media Rights

• Commercial Rights: SMW brought the event to life by harnessing its commercial potential, crafting partnerships that not only boosted revenue but also created meaningful connections between brands and fans, elevating everyone involved.
• Sponsorships: We implemented innovative engagement strategies that brought sponsors closer to fans, fostering meaningful interactions and boosting brand loyalty.
• Media Rights: Collaborated with stakeholders to distribute live broadcasts across multiple platforms, enhancing viewership and elevating KPL’s profile globally.

SMW Global didn’t just organize a league; we brought international standards to Afghan cricket by transforming KPL into a vibrant celebration of sport.