SMW Global Media Expands International Cricket Footprint in Europe & Africa (2026)

After establishing a strong presence across India and Asia, SMW Global Media enters a major phase of international expansion in 2026, extending its cricket operations across Europe and Africa. This strategic move reinforces the company’s long-term vision of becoming a truly global cricket media and sports management organization.

From Regional Expertise to Global Scale

SMW Global Media’s growth has been driven by deep expertise in cricket media partnerships, live sports production, broadcast operations, and commercial rights management.

Having worked across 40+ countries, the company brings global execution experience combined with strong regional understanding. While SMW Global Media is internationally involved with Football, Combat Sports, Tennis, Squash, Cycling, Pool and several other sports, cricket remains its biggest strength and core focus.

Over the years, the company has played an integral role in contributing to the rapid growth and revival of cricket in countries such as Kenya, Nepal, Indonesia, Japan, Cambodia, Qatar, Saudi Arabia, Uganda and Eswatini, supporting leagues, production standards, media visibility and commercial structuring.

1,500+ Matches Across Europe & Africa

In 2026, SMW Global Media will be involved in 1,500+ cricket matches across Europe and Africa, spanning domestic leagues, franchise tournaments and emerging competitions. All matches will be delivered through a centralized and scalable production framework, ensuring consistent broadcast quality and seamless execution across multiple territories.

Media Rights, Live Streaming & Global Distribution

As a specialized sports media rights and broadcast production company, SMW Global Media will manage end-to-end media operations including live streaming partnerships, broadcast and streaming rights management, remote commentary solutions and global content distribution. This integrated approach connects European and African cricket with audiences across Asia and established cricket markets worldwide.

Shaping the Global Future of Cricket

With its 2026 expansion into Europe and Africa, SMW Global Media strengthens its position as an international sports event management and cricket media company. Through large-scale match execution, integrated media rights management and structured commercial growth, the company continues to play a defining role in taking cricket from emerging markets to the global stage.