Saudi Foundation Cup – Strengthening Middle East Cricket

The Saudi Foundation Cup  was a landmark step for cricket in Saudi Arabia, reflecting the nation’s growing interest in the sport. Organized under the Saudi Arabian Cricket Federation, the tournament featured competitive matches between regional teams along with the participation of foreign professionals who added flair to the contest.

The event drew attention for its ambition – positioning Saudi Arabia as the next big destination for cricket in the Middle East. Matches were played in front of passionate fans, and the Cup received strong coverage in both regional and international media.

SMW Global Media was at the core of delivering the Saudi Foundation Cup. Their responsibilities included broadcast production, media rights distribution, and professional event management. SMW also oversaw venue branding, creating a high-quality stadium atmosphere that elevated the image of Saudi cricket.

By providing world-class execution, SMW Global helped Saudi Arabia demonstrate its potential to host larger international cricket events in the near future.

SMW Global is one of Asia’s leading sports producing and sports marketing companies. With over 250+ events executed in 40+ countries, their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. They are headquartered in the UAE.