Indonesia Cricket Tours – Building Cricket in Southeast Asia

The Indonesia Cricket Tours –23 represented a bold step forward in promoting cricket across Southeast Asia. Sanctioned by the Persatuan Cricket Indonesia (PCI), Official governing body of Indonesia Cricket, the tours featured a mix of international exposure matches and bilateral series played in Bali. Teams from Cambodia, Singapore,  Philippines visited Indonesia, giving the local players a chance to test themselves against established regional opposition.

For Indonesia, where football and badminton dominate, these tours were vital in introducing cricket to new audiences. Local fans got the chance to watch international-level competition, while Indonesian players benefited from valuable match experience.

SMW Global Media managed the tours from start to finish, handling every operational and commercial aspect. This included securing sponsorships, distributing media rights, producing world-class broadcast coverage, delivering smooth event management, and executing effective venue branding. Their expertise ensured that the tours were not just matches but professional sporting events capable of attracting regional attention.

The Indonesia Cricket Tours –23 became an important milestone for the game in Southeast Asia, and with SMW Global’s A-to-Z management, they showcased the potential of emerging cricket nations to host high-quality international events.

SMW Global is one of Asia’s leading sports producing and sports marketing companies. With over 250+ events executed in 40+ countries, their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. They are headquartered in the UAE.