Entertainers Cricket League (ECL) – Stars and Influencers on the Field

The Entertainers Cricket League (ECL)  combined cricket with glamour, bringing together youtubers, content creators, and influencers, for a unique blend of sports and entertainment. The event featured teams made up of celebrities who brought their charisma to the cricket pitch. The tournament created buzz not only among cricket fans but also across the wider entertainment industry, turning into a cultural festival as much as a sporting spectacle.

The ECL stood out as a platform that went beyond traditional cricket, attracting younger audiences who followed their favorite entertainers. The mix of competitive matches, live performances, and fan engagement activities made it one of the most talked-about crossover events of the year.

SMW Global Media ensured the ECL was delivered with international standards of professionalism. Their contributions included onboarding broadcasters around the globe, and impactful sponsorship sales. Through these services, SMW Global created a product that entertained live audiences and captivated television viewers across different regions.

By showcasing the power of merging sports with entertainment, the Entertainers Cricket League  highlighted how innovative formats can redefine audience engagement.

SMW Global is one of Asia’s leading sports producing and sports marketing companies. With over 250+ events executed in 40+ countries, their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. They are headquartered in the UAE.