Canada Super60 – Yuvraj Singh Leads North America’s Fastest-Growing T10 Cricket League

The Canada Super60 marked a new milestone for cricket in North America, introducing the T10 format, the sport’s shortest and most electrifying version, to an audience hungry for fast-paced entertainment. Hosted at the iconic BC Place in Vancouver, the league featured top international and domestic stars, blending high-intensity cricket, innovation, and global fan engagement in a truly world-class spectacle.

Led by Yuvraj Singh, one of India’s most iconic cricketers and the Global Brand Ambassador, the tournament captured widespread attention and credibility across continents. His presence brought unmatched star value, driving international media coverage and elevating the Canada Super60 as a premier franchise cricket property in the Western world. The event was organized in partnership with Star 333 Sports Inc., whose strategic vision focused on sports IP development, brand partnerships, and market expansion in North America.

SMW Global Media played a defining role as both the Broadcast Distribution Partner and Commercial Rights Holder, overseeing international media rights distribution, digital streaming alliances, sponsorship monetization, and global brand activations. Through SMW’s extensive broadcast network, the Canada Super60 achieved worldwide visibility—airing across Willow TV in the US and Canada, Fox Sports and Kayo Sports in Australia, DishHome App in Nepal, Moby Group in Afghanistan, Dubai Sports and Awaan App across the Middle East and North Africa, Cricket TV Lounge in the UK and Continental Europe, and SportVot’s web and app platforms for the rest of the world.

This strategic global syndication amplified the league’s footprint, making it one of the most widely distributed and commercially successful T10 events outside the traditional cricketing nations. By merging sports innovation, broadcast excellence, and commercial vision, SMW Global established the Canada Super60 as a groundbreaking model for cricket’s global expansion.

With over 250+ international events executed across 40+ countries, SMW Global is one of Asia’s leading sports producing and marketing companies. Their expertise spans Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, and Talent Management. Headquartered in the UAE, they continue to redefine global sports commercialization and fan engagement through professionalism, creativity, and strategic foresight.