Abu Dhabi T10 – Supporting Cricket’s Shortest Format

The Abu Dhabi T10 has become one of the fastest-growing franchise tournaments in the cricketing world. Sanctioned by the Emirates Cricket Board (ECB) and recognized by the International Cricket Council (ICC), the league features top international stars and franchise owners from across the globe. With its unique 10-over format, the Abu Dhabi T10 delivers high-energy action, attracting fans worldwide and reaching millions through television and digital platforms.

The tournament has not only redefined cricket entertainment but also positioned Abu Dhabi as a global cricketing hub.

SMW Global Media played a significant role in the competition by being involved in the sponsorships for the league itself. Their efforts brought strong commercial partnerships that helped strengthen the financial foundation of the T10 format and increase its appeal to global audiences.

Through this association, SMW Global contributed to the rapid rise of the Abu Dhabi T10, ensuring that cricket’s shortest format is packaged as an attractive sporting product for fans and sponsors alike.

With over 250+ events executed in 40+ countries, SMW Global is one of Asia’s leading sports producing and sports marketing companies. Their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. Headquartered in the UAE, they continue to redefine the global sports industry.