SMW Global – Strengthening Domestic & Grassroots Sports Across the World
The future of sport depends on what happens at the grassroots. From nurturing young athletes to giving them professional platforms, domestic competitions lay the foundation for tomorrow’s champions. Over the years, SMW Global Media has established itself as a driving force in developing grassroots sports, not only in India but also across Asia, the Middle East, and even emerging cricket markets like Japan.
At the heart of its success lies a simple idea: professionalism should not be reserved only for international tournaments. By bringing world-class expertise in Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, and Talent Management, SMW Global ensures that even domestic competitions are packaged and delivered at the highest level.
Indian Domestic Cricket – Supporting Every Corner of the Country
India’s domestic cricket ecosystem is one of the largest and most competitive in the world, and SMW Global has been a trusted partner for nearly every state and district-level cricket association. Their work spans collaborations with the Andhra Cricket Association, Baroda Cricket Association, Uttarakhand, Delhi & District Cricket Association, Goa, Gujarat, Haryana, Himachal Pradesh, Hyderabad, Jammu & Kashmir, Jharkhand, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mumbai, Nagaland, Odisha, Punjab, Railways, Rajasthan, Saurashtra, Sikkim, Services, Tamil Nadu, Tripura, Chandigarh, Uttar Pradesh, and Vidarbha.
Through strong sponsorship networks, seamless broadcast production, and impactful venue branding, SMW has professionalized domestic tournaments across the nation. These partnerships not only provide opportunities for young cricketers but also create a sustainable sports ecosystem at the grassroots.
Indian Domestic Kabaddi – Reviving a Traditional Sport
Kabaddi, one of India’s oldest sports, has gained tremendous popularity in recent years, and SMW has been instrumental in supporting regional kabaddi tournaments. By collaborating with state and local kabaddi associations, SMW Global has driven the sport’s visibility from grassroots competitions all the way to semi-professional leagues, ensuring that kabaddi continues to thrive across India.
Japan Domestic Cricket – Elevating a Growing Sport
Far from traditional cricketing regions, SMW Global has also invested its expertise in Japan, helping to structure and promote domestic tournaments such as the Japan Future League and the Japan Premier League. By providing high-quality event management and broadcast production, SMW Global brought professionalism and visibility to cricket in Japan, helping the sport take significant steps forward in a non-traditional market.
Qatar Domestic Cricket – Building Momentum in the Gulf
In the Middle East, SMW Global has supported cricket’s rapid growth in Qatar. Through tournaments such as the Pro League T20 Ramadan Cup and the Qatar Pro League, SMW handled sponsorships, venue branding, and media rights, ensuring these domestic competitions reached new audiences across the Gulf. These efforts have made Qatar an emerging cricket destination in the region.
Nepal Domestic Cricket – Nurturing the Next Generation
In Nepal, a country where cricket is rapidly expanding, SMW Global has partnered with local stakeholders to elevate domestic competitions. Tournaments like the Pro Club Championship , National T20 , and the Nepal T10 were supported through SMW’s expertise in broadcast production, event management, sponsorship sales, and media rights distribution. This provided grassroots players a competitive stage and brought Nepal’s domestic cricket to international attention.
Commitment to Grassroots Development
Whether it is cricket in India, kabaddi in local towns, or emerging markets in Japan, Qatar, and Nepal, SMW Global’s role at the grassroots level has been consistent: deliver world-class standards to local sports. By doing so, they not only give athletes better opportunities but also ensure that fans, federations, and sponsors recognize the importance of investing in domestic competitions.
With a proven track record across 250+ events in 40+ countries, SMW Global is today one of Asia’s leading names in sports production and marketing. Headquartered in the UAE, their journey at the grassroots continues to strengthen the foundations of sport worldwide, ensuring that every young player, wherever they are, has a chance to shine on a professional stage.
