Everest Premier League – Nepal’s Flagship T20 Tournament

The Everest Premier League (EPL) has firmly established itself as Nepal’s premier T20 franchise tournament, sanctioned by the Cricket Association of Nepal (CAN). Featuring competitive franchises such as the Kathmandu Kings XI, Pokhara Rhinos, Lalitpur Patriots, Bhairahawa Gladiators, Biratnagar Warriors, and Chitwan Tigers, the league has grown into a marquee sporting event for the country.

Over the years, the EPL has attracted top cricketers from around the world, including players from Afghanistan, Sri Lanka, Bangladesh, West Indies, and the UK. These international stars, alongside Nepal’s homegrown talents, created an exciting cricketing spectacle that drew thousands of fans to the Tribhuvan University International Cricket Ground in Kathmandu.

SMW Global Media was involved in managing the EPL end-to-end, overseeing every aspect of the tournament. Their responsibilities included sponsorships, media rights distribution, broadcast production, event management, venue branding, and full commercial rights management. By handling the competition from start to finish, SMW Global ensured that the Everest Premier League was packaged as a professional, world-class product.

The EPL today stands as one of South Asia’s most exciting domestic leagues, and SMW Global’s comprehensive involvement has been crucial in elevating it to that standard.

With over 250+ events executed in 40+ countries, SMW Global is one of Asia’s leading sports producing and sports marketing companies. Their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. Headquartered in the UAE, they continue to redefine the global sports industry.