Uttar Pradesh Kabaddi League – Kabaddi Gets Bigger in UP

The Uttar Pradesh Kabaddi League (UPKL) brought India’s indigenous sport of kabaddi into the spotlight with a franchise-based format. Organized under the guidance of the Uttar Pradesh Kabaddi Association, the tournament featured teams representing different cities across the state. With packed stadiums in Noida, the UPKL captured the passion of fans who hold kabaddi close to their hearts.

Sangam Challengers, Yamuna Yodhas, Brij Stars, Kashi Kings, Awadh Ramdoots, JD Noida Ninjas, Lucknow Lions, and Ganga Kings of Mirzapur lit up the competition, while the fast-paced nature of kabaddi provided thrilling entertainment for live audiences and television viewers. The league also served as an important talent pipeline, giving rural and local players the chance to compete on a professional platform.

SMW Global Media played a crucial role in bringing professionalism to the league. Their responsibilities included sponsorship sales, strategic media rights. SMW’s involvement gave the league commercial depth and helped it reach broader audiences through effective marketing initiatives.

The Uttar Pradesh Kabaddi League showed how traditional sports can thrive when packaged in a professional format, and SMW Global’s contributions ensured it was executed at a high standard.

SMW Global is one of Asia’s leading sports producing and sports marketing companies. With over 250+ events executed in 40+ countries, their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. They are headquartered in the UAE.