Kabul Premier League – Afghanistan’s Franchise Cricket Milestone

The Kabul Premier League (KPL) was a historic step for cricket in Afghanistan, showcasing how far the sport has come in the country despite challenges. Organized under the Afghanistan Cricket Federation, the event brought together five exciting franchises – Kabul Zalmi, Pamir Stars, Shaheen Hunters, Shamshad Eagles, and Abasin Defenders. The matches were staged at the Ayobi Sports Complex in Kabul, where fans packed the stands with unmatched passion for the game.

The tournament gave Afghan players a chance to perform on a professional platform while welcoming international cricketers who added star power and experience. Youngsters got the opportunity to rub shoulders with established names, helping to elevate the quality of cricket in the region. More than just a sporting contest, the KPL symbolized Afghanistan’s resilience and love for the game.

SMW Global Media was at the heart of the tournament’s success. The company managed commercial rights, secured vital sponsorships, and handled media rights distribution to ensure the league reached fans across international markets. SMW Global played a defining role in ensuring the Kabul Premier League was run to international standards.

SMW Global is one of Asia’s leading sports producing and sports marketing companies. With over 250+ events executed in 40+ countries, their services include Sponsorships, Media Rights, Broadcast Production, Event Management, Sports Technology Solutions, Venue Branding, Talent Management, and more. They are headquartered in the UAE.