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The inaugural season of the Canada Super60, held from 8th to 18th October 2025 at BC Place, Vancouver, marked a breakthrough moment for cricket in North America. Featuring six franchises—Brampton Blitz, Mississauga Masters, Montreal Tigers, Vancouver Kings, Toronto Sixers, and Whiterock Warriors—the tournament brought together some of the world’s biggest stars including Quinton de Kock, Shakib Al Hasan, Moeen Ali, Jason Roy, Alex Hales, Chris Lynn, and Imran Tahir, alongside Canada’s leading talent such as Navneet Dhaliwal, Nicholas Kirton, and Dilpreet Bajwa. With men’s and women’s matches staged under one roof, the Canada Super60 delivered high-intensity cricket that resonated with fans worldwide.

SMW’s Role: Commercial Rights, Broadcast Production, Media Rights, Event Managment

• Commercial Rights Management: SMW secured the full suite of commercial rights—onboarding sponsors, creating branded packages, and executing activations both in-stadium and digitally to maximize partner visibility.
• Media Rights: SMW finalized international media rights agreements, ensuring the tournament was broadcast across multiple global platforms, connecting fans to every moment of the action.
• Broadcast Production: SMW delivered world-class broadcast production, including live coverage, expert commentary, dynamic replays, and high-quality visuals, enhancing the experience for audiences across the globe.
• Event Management: In collaboration with Cricket Canada & Star333 Sports Inc., SMW oversaw venue readiness, scheduling, match logistics, and fan engagement activities, ensuring a seamless and impactful inaugural edition.