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The Andhra Premier League (APL) 2025, organised by the Andhra Cricket Association, took place at the iconic Dr. Y.S. Rajasekhara Reddy ACA-VDCA Cricket Stadium in Visakhapatnam. Bringing together the finest domestic talent from across Andhra Pradesh, the league delivered high-quality cricket, passionate crowds, and vibrant entertainment. In a fitting finale, the Tungabhadra Warriors were crowned champions, showcasing the depth of emerging talent from the region.

SMW’s Role: Sponsorship, Brand Integration & Impactful Exposure

• Sponsorship: SMW proudly partnered with the Simhadri Vizag Lions, leading sponsorship acquisition and activation strategies. Bespoke partnerships were crafted to not only maximize visibility but also to engage with local fans and resonate with the team’s strong Vizag identity.
• Brand Integration: Working hand-in-hand with the Lions’ management, SMW curated innovative campaigns that seamlessly blended sponsor messaging with team narratives, match-day experiences, and digital storytelling—creating meaningful connections between brands and audiences.
• Impactful Exposure: From on-ground visibility to broadcast coverage and digital platforms, SMW ensured sponsor prominence throughout the tournament. By leveraging the Lions’ exciting performances under marquee captain Ricky Bhui, SMW amplified brand impact and reinforced value for every partner across the league.