work

The Abu Dhabi T10 2024, held from November 21 to December 2, 2024, at the Sheikh Zayed International Cricket Stadium, is the world's premier T10 cricket tournament, sanctioned by the ICC. This eighth edition featured 179 top cricket stars, including Rashid Khan, Jos Buttler, and Dinesh Karthik, captivating over 400 million fans worldwide with its fast-paced format.

SMW’s Role: Commercial Rights & Sponsorships

• Commercial Rights Management: SMW secured and managed lucrative sponsorship deals, ensuring vital financial support and extensive brand visibility across various platforms.
• Sponsorship Acquisition: Tailored sponsorship packages maximized brand exposure through on-ground branding and digital activations, effectively connecting sponsors with cricket fans worldwide.