DP World International League T20 (ILT20)

The DP World ILT20 2025, held from January 11 to February 9, 2025, in the UAE, is the world's second-largest cricket league after the IPL in terms of player salaries & viewership. It features six franchises owned by prominent IPL stakeholders, showcasing top talent and drawing global attention.

SMW’s Role: Commercial Rights & Sports Sponsorship

• Commercial Rights Management: SMW expertly managed commercial rights, transforming the event into a financially robust platform that attracted key stakeholders and amplified its global appeal.
• Sports Sponsorship: By welcoming key sponsors, SMW created a dynamic that elevated fan engagement and propelled the league onto the global stage, fostering a deeper connection between brands and enthusiasts through innovative on-ground and digital experiences.