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The Uganda Maxx T20 2025, held from March 14 to 23 at Lugogo Cricket Oval in Kampala, showcased local and international talent, featuring four teams competing in 15 matches. The tournament brought together players from Uganda, Kenya, Zimbabwe, and other associate nations, highlighting the region's cricketing potential.

SMW’s Role: Media Rights & Sponsorship

• Media Rights: SMW positioned Uganda Maxx T20 as a top domestic cricket event by securing global media partnerships and ensuring seamless live coverage across multiple platforms, enhancing viewership and engagement.
• Sponsorship Management: Collaborated with international brands to craft impactful sponsorship packages that aligned with the tournament’s vision, boosting its profile and financial backing.