work
- Type: International Cricket
- Location: Udayana Cricket Ground, Bali, Indonesia
- Client: Persatuan Cricket Indonesia (PCI)
- SMW's Role: Commercial Rights, Event Management, Media Rights
Indonesia Cricket – International Tours of Singapore, Cambodia, Philippines (2022–2023)
The Bilateral Tours of various countries to Indonesia (2022–2023) marked a historic chapter in Indonesian cricket, with multiple associate nations visiting Bali for international T20 matches. These tours were instrumental in boosting the visibility of cricket in Indonesia and fostering competitive ties with neighboring countries such as Singapore, Cambodia, and the Philippines.
SMW’s Role: Commercial Rights, Event Management & Media Rights
- Commercial Rights: SMW facilitated partnerships with local and international brands, creating tailored sponsorship packages that maximized exposure through on-ground branding and digital activations.
- Event Management: Ensured seamless organization of logistics, from venue preparation to fan engagement activities, transforming Bali into a hub for international cricket.
- Focus on Women’s Cricket: Recognizing the potential of women’s cricket in Indonesia, SMW Global supported PCI’s efforts to develop their women’s team, which is now ranked #21 globally in T20Is—a testament to the long-term impact of these initiatives.
- Media Rights: Secured global broadcast agreements to deliver high-quality coverage across multiple platforms, connecting fans worldwide and amplifying Indonesia’s cricketing presence.
